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2018 Holiday Social Marketing Trends [Infographic]

The holidays are undoubtedly a fruitful time for many businesses, and with 73% of consumers indicating that they’ve been influenced by a brand’s social media presence when making a purchase, Animoto recently conducted a new study to gain some insight into how exactly consumers and marketers are responding to holiday marketing on social. The 2018 […]

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The Real Benefits of User Generated Content

User generated content (UGC) is a modern-day digital word-of-mouth situation that benefits both brands and consumers. It’s a win-win scenario and a marketing tactic that brands can incredibly benefit from. Because this is clearly a hot marketing tactic, we decided to hold an #SMTLive Twitter chat on the topic of UGC to hear from other […]