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Track the Right Statistics to Improve Your Instagram Growth

Three years ago Instagram launched new tools for business users, including business type of profiles, the ability to turn Instagram posts into ads right within the Instagram app, and the account analytics tool. These tools changed the digital marketing game, introducing easier ways to stand out and help brands understand what grabs current and potential […]

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2019 Visual Trends to be Aware of [Infographic]

Over time, visuals have become a key element of social platforms, and this is especially true in the modern social media landscape, where Instagram has become an increasingly powerful force.  Think about how you use social platforms – when you visit a brand’s profile, the first thing you now see is the logo and header […]

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The Rise of Social Media in eCommerce [Infographic]

Digital platforms have totally transformed the shopping process – from discovery to conversion, each stage can now be facilitated from your phone, via a wide range of apps and tools.  In times past, people were limited to in-store browsing or basic online shopping, whereas today, users can scroll through a brand’s social media feed and […]