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The Top Ways Influencers Generate Revenue [Infographic]

With influencer marketing on the rise, a growing number of people are working to use their burgeoning social presence to generate income by advocating for paying brands.  But how do ‘influencers’ actually make their money? The team from Kite recently surveyed more than 200 hand-selected influencers to get more insight into how they generate money […]

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The ROI of Great Web Design [Infographic]

Are you in the process of creating or redesigning your business website? Want to know the areas you should focus on, and the mistakes you should avoid? HostGator share their dos and don’ts for a successful business website in this infographic. They break things down into the following sections: What are people buying? Design research Reasons […]

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20 Essential Video Marketing Statistics [Infographic]

Video marketing is the strategy of the contemporary world. Gone are the days when mere pamphlets and posters were enough to garner the attention of various audiences, today everyone wants something according to their taste. Internet users, especially those on social media platforms, spend large amounts of their online time watching videos. People also tend […]

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The Creative Process of Launching a Marketing Campaign

The most successful marketing campaigns aren’t created in one day; there is a method behind this form of creative genius. To get a better understanding of how marketers are structuring their teams and capitalizing on creativity, we held a Twitter chat to learn more about the different approaches marketers are taking. This last #SMTLive chat was […]

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11 marketing campaigns that made a splash in Q2 2018

While headlines this quarter were loaded with reports around Facebook’s continued mishandling of user data, stricter privacy regulations in the European Union and growing tensions at otherwise celebratory industry events like Cannes Lions, brands took a lighthearted and creative approach to their marketing campaigns. From flying pizzas cross-country and breaking world records to producing 30,000 videos […]