The State of Instagram Marketing 2019 – Part 1: Current Use of Instagram by Marketers

Instagram is the social media platform of the moment. The Facebook-owned visual platform now boasts over a billion active users, and it’s continued to diversify its offerings beyond its digital photo album roots, incorporating more video (IGTV), more creative content options (Stories) and expanded messaging tools for direct communication. For individuals, all of these additions […]


Why Invest in Social Media for Brand Marketing?

As a business owner, by now you are certainly aware of the need for social media marketing. To underscore the benefits of investing in social media for brand marketing, online site socialmediatoday.com says, “For the vast majority of organizations, having a social media presence can, if nothing else, add a level of credibility and legitimacy, […]


Amazon Shuts Down its ‘Spark’ Social Shopping Alternative

Now that the major social media players are well established, with billions of active users, building an alternative platform is difficult, even for the tech giants with their infinite resources. Google found out the hard way through the protracted demise of Google+. Google had hoped that by providing a technically better social experience, through ‘Circles’ and […]