Thinking vs Feeling: The Psychology of Advertising [Infographic]

Advertising has shaped our society – it’s become part of global culture and is now deeply ingrained in our day-to-day existence. It’s the pretty pictures of happy families next to housing developments. It’s our favorite celebrities using new beauty products. We see household names selling cleaning products or food. Advertising is everywhere, with evermore promotional messages being presented to us every day.

You might not even be aware of it, but the average American is now exposed to a staggering number of commercials from various mediums – we’ve gone from an average of seeing around 500 ads per day in the 1970s to around 5,000 now.  

That presents a significant challenge for brands. As we’re exposed to so much advertising, how can marketers make their messages stand out?

For more stats, and tips on how to cut through, check out the infographic below created by the University of Southern California.

A version of this post was first published on the Digital Information World blog.

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