Coming up with original ideas to feed the ever-increasing content demands of your readers, subscribers, prospects, customers and social fans is hard work, and it’s not being made any easier by the rising noise in social feeds, upping the competition for attention.
The lack of a single customer view was cited as the top barrier to successful cross-channel marketing in a recent Experian study, and it’s contributed to the skyrocketing volume of content we need to reach various audience segments, where and when they prefer to consume content.
Not only that, but we also need to consider the devices on which consumers will access our content. Is it mobile-friendly? Is it visible and legible on small screens? Do you have longer-form content for those who need more information to make a decision?
And of course, you then have to think of content formats themselves – whether the message you’re trying to convey will come across best in written form, audio, video, visually, etc.
To that end, I found this awesome list of content formats infographic to help marketers get inspired, and get out of the original content creation rut. There are 44 different content formats in this visual, which you can keep as a cheat sheet and refer to when you need ideas.
A version of this post was first published on Inc.com.
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