Video is the best performing digital content type, and YouTube is the biggest video channel. It makes sense, then, that if you’re going to invest in video content creation, you should also be considering a YouTube presence, and how you can maximize your on-platform performance to boost your results.
One of the key elements to consider with YouTube is search. Being owned by Google, YouTube has the benefit of utilizing the search giant’s technologies to maximize reach – when you conduct a search on Google, you’re likely going to get one or more YouTube results within the first page listing.
In fact, many consider YouTube to be the world’s second-biggest search engine, with a huge amount of discovery related activity conducted in-app every day.
To provide more understanding on this front, and help you maximize your YouTube search performance, the team at One Productions have created this infographic.
A version of this post was first published on the Digital Information World blog.
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