Digital platforms have totally transformed the shopping process – from discovery to conversion, each stage can now be facilitated from your phone, via a wide range of apps and tools.
In times past, people were limited to in-store browsing or basic online shopping, whereas today, users can scroll through a brand’s social media feed and easily purchase a product featured in a post. This shift has had a profound effect on purchase behaviors, and should be factored into planning for all retail brands.
To help with this, the team from Prima Software have analyzed evolving eCommerce behaviors and their impacts in the below infographic, which outlines a range of key behavioral stats and insights to consider.
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