Over time, visuals have become a key element of social platforms, and this is especially true in the modern social media landscape, where Instagram has become an increasingly powerful force.
Think about how you use social platforms – when you visit a brand’s profile, the first thing you now see is the logo and header image, then the pinned tweet, the post grid, the Stories list. Your visual presence can be hugely influential in how your business is perceived, and whether visitors stick around to find out more or not – and that’s before you consider our increasingly crowded social feeds, where visuals can be the difference between standing out and scrolling on by.
With this in mind, it’s worth taking note of these rising visual trends as identified by Depositphotos. Not all will be relevant to your brand, but they’re worth considering in your planning, and adding to your approach where applicable.
A version of this post was first published on the Digital Information World blog.
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