2019 Social Media Marketing Predictions by #SMTLive

Just as new year’s resolutions can bring about changes in your lifestyle, 2019 will once again see major changes in the way you use social platforms to promote your business.

In our #SMTLive Twitter chat on December 11th, we asked our community what their predictions were for the new year, and how that might affect digital marketing strategies. Hot topics included Instagram (especially stories), quality content, and brand authenticity. Here’s a summary of the key conversation points.

Personalization for the Win

Users in our chat agreed that social media marketing will become more personalized to each individual consumer in 2019.

From FOMO-driven Instagram stories to micro-influencers, social media users have displayed an increased desire to curate their feeds exactly the way they want them – even when it comes to the ads they consume.

So what can you do to cater to user demand for more authentic marketing? You guessed it – make your social media accounts more personal to shift with the tide. High-quality content (yes, even long-form content) seems like it will contribute to this shift.

So, What’s up With Instagram?

In our Social Spending Survey report, a clear trend is that marketers are planning to increase their spend – both in terms of dollars and time – on Instagram in 2019. 

Instagram is arguably social media’s most intimate platform, so it makes sense that with an increase in ad space and business options, the user/consumer experience will go through some huge changes in 2019. However, those who chimed in on our #SMTLive conversation still felt somewhat cynical about the platform’s future.

That said, brands with an increased focus on keeping Instagram marketing innovative (and, again, making your business’s content fit with your audience’s feed as a whole) might provide a solution.

Users Love Stories

Instagram stories create the same FOMO aspect of a good headline, and the results of our quick #SMTLive poll would suggest that more marketers will be looking to Stories in the new year.

What’s more personal than a one-on-one chat?

In some ways, the advent of social media made us all feel a little less alone. In 2019, your business might need to do the same – many contributors to our #SMTLive conversation emphasized the importance of chatbots in the new year.

Hopefully, these insights will help you get your business off to a better start in 2019 – and if your employees start to think you’re psychic for predicting these trends for the new year, feel free to refer them to future #SMTLive chats, which run every second Tuesday at 12pm EST – we’ve got bigger plans for special guests, expert insights and more in 2019.

And for more info on what’s coming next in 2019, check out the following posts:

This latest Social Media News has been posted from here: Source Link

Click to join with Viralpep

Facebook Comments