The challenge of consistently creating fresh, relevant content can be overwhelming for marketers. You have to understand your audience’s needs, their changing interests, and you need to come up with interesting angles to engage and enhance your brand.
Because of this pressure, many turn to lazy tactics – they quit creating their own content, for example, and they start curating and sharing other posts and updates from leaders in their industry.
Don’t get me wrong, curation can be hugely beneficial, however many lazy marketers start copying, pasting and regurgitating other people’s material – they copy, then tweak, and then pretend that it’s their original perspective, when in reality they’ve often lost relevance, without even knowing. This can wind up hurting their brand more than helping.
Though curation can be an impactful and excellent way to establish your brand online, and serve the needs of your audience, it requires both art and science to see real benefit.
Is anything really new anyway? Does content have to be new to be relevant? How can you curate content from other industry leaders and still be relevant to your audience? Where do you draw the line of endorsing other people’s content vs supporting their brand more than your own?
If these are some of the questions you have, then take a listen to the 105th episode of the Social Zoom Factor podcast (above) to learn the difference between content creation, curation and regurgitation. I also include tips and strategies to help you develop your own curation platform, and ensure that you’re not doing anything that will hurt you more than help.
In this 30 minute podcast you will learn:
- The definition of content creation and new ideas
- How to create content that represents the brand of you
- Why you must keep the brand of you in your content
- The importance of adding your own perspective in every piece of content
- How to curate content like a curation rock star
- The difference between regurgitation and curation of content
How to Subscribe to Social Zoom Factor Podcast
A version of this post was first published on the Pam Moore’s blog.
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