#SMTLive Twitter Chat Recap: The Future of Marketing Automation

Oh, you thought we were done recapping the April 9th edition of #SMTLive? Nope, we were just getting started when it comes to marketing automation tools. Here’s a look at what those of you on Twitter had to say about the future of marketing automation and what it means for social media marketers.

Pros and cons galore

A double edged (and easily intimidating) sword, marketing automation tools can both hurt  and help your business. #SMTLive participants give us some insight into the specific pros and cons of these tools today.

It seems like a real person might be able to handle a crisis better than an automated system could.

But check out this abundance of time-saving pros…

#SMTLive users seem to think these tools are ideal for certain problems, but less of a solution for others.

Containing multitudes

Marketing automation tools can offer a lot to certain companies. Additionally, depending on the size and function of your company, these tools can be used in a variety of different ways.

For instance, this user highlighted Mailchimp’s content calendar and support team.

But this company highlighted something completely different about Mailchimp. This just goes to show that these tools will have different benefits depending on your organization, such as if  you’re just one person, a social media manager for a brand, or a B2B company.

Make a wish!

How great would it be if all these tools were just perfect already? Here’s what #SMTLive chatters want from their marketing automation tools ASAP.

This one is too real. How awesome would it be if there was a tool intuitive enough to provide you with content suggestions that were actually insightful and usable?

Yes yes yes.

If this is what the future holds, I’m going to start working harder on my time machine idea.

Let’s get real

Ok, but how many of those wishes for better automation will actually come true? Maybe a few of them, and even better innovations in these tools, according to #SMTLive.

An art and a science… we’re game for a liberal arts inspired social media landscape if you are.

It looks like we still have some work ahead of us.

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Want more where this came from? Be sure to check out our State of Marketing Automation 2019 Survey Report here. Thanks so much for recapping #SMTLive with us this week. Be sure to join in next time around, and don’t forget to RSVP here. Looking forward to seeing you there!

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