It’s hard to believe that we’re almost halfway through 2019 – you’ll need to start mapping out your Christmas marketing strategy pretty soon.
This week, Twitter has published its latest monthly events calendar, highlighting all the key dates and events of note happening in May.
Twitter’s event calendars are particularly helpful, because in addition to showcasing the dates and events, Twitter also includes notes on tweet volume stats, based on the previous year, which further underline exactly which events are likely to see increased social media discussion.
These are some helpful pointers – so what are the key dates to be aware of in May?
The main events of note, according to Twitter, will be:
- #StarWarsDay (196M Tweet Impressions): May 4th
- #CincoDeMayo (196M Tweet Impressions): May 5th
- #METGala (25M Tweet Impressions): May 6th
Twitter also notes that the Kentucky Derby (May 4th) and Memorial Day (May 27th) are worth noting in the US, while the Eurovision Song Contest (May 14th to 18th) and the EU elections (May 23rd to 26th) will generate significant on-platform discussion in Europe.
Also, don’t forget your Mom (Mother’s Day – May 12th).
As noted, Twitter’s monthly event calendars can serve as a great reminder for your strategic planning. If you’re looking to get an even bigger head start, you can download Twitter’s full 2019 major events calendar here also.
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