Social media is critical to your brand marketing, so it’s time to look at a few statistics. You may be amazed at how much time people actually spend on social media.
First, for context, it’s important to know that the internet has 4.1 billion users worldwide, and nearly half of the world’s population – 3.03 billion people – are on some type of social media. According to online site Disruptive Advertising, the average person spends about 20 minutes on Facebook – one in every six minutes a person will spend online. Further, according to research, 86 percent of women will look at social media before deciding to make a purchase; and 40 percent of all mobile users are searching for a local business or interest. This kind of information helps drive social media marketing, so it’s good to know about all options. Here’s where a social media marketing tool comes into play.
Social media graphic tools are important because research shows that social media posts that have compelling videos draw significantly higher engagement, according to statistics posted on Creative Bloq. A social media management tool can relieve you of trying to manage and handle all of your social media activity on a daily basis. With this tool, you can automate many of your company’s activities on all of the major social media platforms. This tool can manage social media scheduling by consistently posting your content on the platforms your prefer. This is the most cost-effective and efficient way to get your company’s message out in a timely, accurate manner. Some social media management tools have a “reservoir” to hold evergreen material – content that doesn’t go out of date. You can choose exactly when this content should be posted, saving you a lot of time on generating new content.
It is critical to monitor the social media platforms that your company uses to see what the audience is saying about your company, your products and your competition. A good social monitoring tool will keep track of almost everything about user behavior, including tracking keywords, URLs and hashtags.
All of the above would be virtually worthless if you had no way of collecting and analyzing the data from the various social media platforms your company uses. With these tools, you can measure performance across social media platforms, learn which tweets attract the most attention, whether your marketing campaigns on Facebook, Twitter and LinkedIn, for instance, are effective, and so forth. There is not much point in putting effort into social media marketing unless you can track the data.
With these social media management tools incorporated in your business plan, the next step is to do your homework about the best times to post information to reach your audience. According to dropshipper Oberlo online, each social media platform has a different time that works best for the audience. For instance, the best time to post on Facebook is different from the best time to post on Instagram.
By taking advantage of social media scheduling, your business will benefit from the easiest, most efficient and most cost-effective way of timing your posts across social media platforms.