Facebook has published a new guide to help marketers looking to reach audiences in the UK over summer, with a range of tips on key behavioral shifts and usage patterns which align with the warmer months.
And while the stats here are focused on the UK, most of these trends would be fairly universal, with increases in outdoor activity, and the sharing of such online. Brands that can tap into these, with related campaigns or initiatives, stand a good chance of boosting their brand appeal and connecting with consumers.
Facebook has combined its findings into the below infographic – you can read the full report on Facebook’s IQ Insights page, or check out the graphic below.
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