#SMTLive Recap: Facebook’s Recent Updates

Even people outside the social media marketing sphere have heard about all the changes coming to Facebook over the past few weeks. From the Facebook news tab, to Instagram and Facebook removing total like counts, to the Instagram scheduling option on Creator Studio, to ad targeting restrictions, these massive updates have been kind of hard to miss.

We decided to catch up with our corner of the social media marketing community on Twitter and check in with them about how the changes have been going on their end. #SMTLive responded with all sorts of opinions on the new updates, so we recapped the highlights from the chat for you here. 

We started on a positive note, asking our #SMTLive community what they liked about the new updates.

@JenniferBakerCo was excited about the new Creator Studio updates.

Just like many news publishers and media outlets, @meganvgavin was curious about the new Facebook News Tab.

As Facebook Stories continue to grow, the cross-posting feature on Creator Studio that gives you the ability to schedule between Facebook and Instagram is making a positive splash as well. 

With so many new platforms gaining popularity, we’re always curious as to how important Facebook, the old standby, is to marketers lately. In our poll, most people still found Facebook “extremely important” for their SMM strategy. 

Targeting restrictions haven’t had a catastrophic effect on Facebook ad strategies, according to these #SMTLive Twitter chatters. It seems more like some advertisers have had to make a few slight changes to their strategy, and some haven’t had to change anything thus far. 

A few users haven’t had to make any adjustments with the new restrictions. 

The language changes were a small concern here as well. 

We definitely wanted to make sure we asked #SMTLive about the new Facebook news tab. With established journalists heading over to work for Facebook for the first time, and Apple’s news outlet facing some competition, there’s plenty to talk about here.

Facebook’s new features tend to make a big impact. @JenniferBakerCo thinks this new update will make the digital news market more competitive.

@hautechauclatte thinks that big media companies will benefit from this update more than others.

Also, if any of these updates are news to you, check out this helpful link: 

Testing removing likes has had a lot of positive responses from the general public, and marketers seem to agree that it’s going to be a good thing in the end. In fact, some marketers realized that likes aren’t everything well before Facebook and Instagram began these tests. 

@JenniferBakerCo noted that “total like count” has always been a vanity metric with a rather obvious pun. 

@matt_lozar thinks this update will lead to better-quality content. 

And @SaucerStudio made an interesting point, too: How will influencer marketing change without seeing total like count? That will be interesting to see in the future as well. 

Thanks so much for recapping this Facebook-savvy #SMTLive Twitter chat with us. If you’re intrigued and want to chime into the next one, RSVP here

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