0

YouTube Amplifies Monetization Options for Creators

The facts: YouTube announced new and expanded monetization options for creators at VidCon on Thursday, according to a company blog post by Chief Product Officer Neal Mohan. Many of the features touted at the Anaheim, California, show for creators were focused on livestreaming and subscriptions.  The platform unveiled Super Stickers that viewers can purchase during […]

0

LinkedIn Upgrades Campaign Manager With 3 New Objectives

Yesterday, LinkedIn announced three new ad objectives as options in Campaign Manager: brand awareness, website conversions and job applicants. LinkedIn   If you don’t recall, LinkedIn first introduced a new integration with Google Campaign Manager back in October of 2018. This integration allows marketers to better manage their LinkedIn ad performance alongside all their other campaigns. Given this is less […]

0

Twitter Launches “Twitter ArtHouse” | Social Media Today

Twitter has announced a new creative team that will help brands to produce video content on their own platform: “Twitter ArtHouse”. According to the announcement from Twitter, “advertising creative is the top factor in driving sales, so brands need to create content that drives brand love and business impact.” The platform and GroupM found that video content optimized for […]

0

5 Essential Content Marketing Metrics to Measure

Content marketing is an effective way to generate traffic, leads, and become a thought-leader in your industry. Are you currently running a content marketing campaign? Better yet, are you measuring it? Producing high-quality and actionable content is great, but what really matters is if it’s driving results for your business. That’s why you need to make […]