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How do Micro-Influencers View Brand Partnerships? [Report]

Traditionally, mass media has offered brands the opportunity to reach very large audiences, blasting their messaging out as wide as possible in order to reach the relatively few interested consumers. But the evolution of social media marketing has provided new options to reach more specific audience subsets, and more niche focus helps to fuel word of […]

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5 Core Rules for Effective Work with Instagram Tools

There are many different Instagram growth services on the market for every taste and budget. The majority of them can be divided into two groups, one is cloud-based bots for mass-following and liking, the other is agencies with real, human, marketing professionals taking over the account’s activity. Many of them allow the user to be […]

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40+ Video Marketing Statistics for 2019 [Infographic]

Yes, you’ve heard it before – video is key to optimal social media marketing. Mark Zuckerberg’s been saying it for years, and the stats reflect this shift. If you’ve not considered adding video into your overall digital strategy, you’re likely missing out, and with more options than ever for creating good-looking, professional video content, you […]

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#SMTLive Talks Platform Specificity and Ads

Our first #SMTLive Twitter chat of 2019 was a great success. There’s no better time than the new year to start connecting with a community of professional marketers who feel passionate about helping one another reach their goals. Just like a lot of new year’s resolutions, our Twitter conversation today focused on the big picture. […]