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Snapchat Discover Adds Comscore Audience Measurement

First Published on The facts: Snapchat parent Snap partnered with measurement company Comscore to tabulate total viewership for Discover, a section of the photo and video-messaging app that has stories from media brands like ESPN, MTV, Vice and The New York Times. Comscore’s Media Metrix data that now include Snapchat Discover viewership will be available […]

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AB InBev cozies up to craft brewers in IGTV push

Is IGTV something you should be investing time and resources into? The brewing company, AB InBev, says yes. Below, Mobile Marketer shares the story of what new tactics this brand is using to compete in their market.  The facts: AB InBev (ABI) is running a campaign on IGTV, Instagram’s video streaming platform, to reach craft beer fans who […]

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5 Social Listening Tools You Need to Know About

In order to build a powerful digital marketing strategy – whether it’s social media, content marketing, influencer marketing, and pretty much any other type of marketing campaign – you need knowledge. Knowledge about your target audience, knowledge about the people they follow, the content that they like, and so on.  This is where social listening […]