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Engaging Your Audience Over the Holidays

It’s that time of year — our days are shorter, holiday parties are filling up our calendars and the office is emptying as coworkers are flying home to spend time with family. Most importantly, though, this is the time of year when consumers are looking and wanting to consume. People have more time on their hands […]

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Back to Basics: The 5 P’s of Social Media Marketing

Are you covering all the essentials within your social media marketing strategy? How can you know that you’re starting from the right foundation with your planning? One way to ensure you’re on the right track is by applying the ‘5 P’s’ methodology, which can help to outline the essential strategic elements. The ‘5 P’s’ are usually […]

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How to Measure the ROI of Your Digital Marketing Campaigns

Most businesses struggle to establish digital marketing activities lead to actual growth and increased revenue. According to Hubspot’s State of Inbound 2018 report, which is based on feedback from thousands of marketers around the world, ‘proving the ROI of our marketing activities’ remains one of the key issues faced by marketers, with even more established […]