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How to Drive More Engagement to Your B2B Content

Bad news: Consumers might not be interested in spending their hard earned money on your products unless you engage with them. According to a CMI report, 71% of B2B companies say that the main focus of their content marketing efforts is generating engagement. Unlike B2C brands, many B2B brands struggle to generate quality engagement from […]

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7 Tips for Using Visual Content Marketing

Visuals can have an enormous impact on the success of your content marketing and social media campaigns. Images help to grow more traffic, clicks, and conversion. Photos, videos or infographics grab user attention much faster and more effectively than text. Image and video posts on social media receive more likes, shares, and engagement than text […]

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Instagram Tests ‘Donation’ Sticker in Stories

This past November, Facebook announced that, through the use of their charitable giving tools, they have been able to help fundraise over $1 billion for various nonprofit and personal causes. Given the success of fundraising tools on Facebook, it’s no surprise they are expanding their selection of tools on Facebook as well as looking to share these features […]